The content across your website is what your visitors are coming for while the website design is only meant to highlight the content. With your web presence being an extension of your brand, confusing and ambiguous website content would be a detriment to its potential. This could result in a loss of page views and new customers. On the opposite end, great content writing and original imagery can help you earn page shares, backlinks and conversions in addition to having a more enjoyable browsing experience.
Good content creation can be the greatest asset to your website. Not only does it help you build a connection and trust with your target audience, but it also expands your potential reach with a few clever additions.
The first step in creating successful website content is understanding the message you would like to get across to your visitors. Once your story is established, written content will be broken up in segments, matched with corresponding photography, and placed strategically across your website. Of course, nobody will know your business story, vision, and goals better than you, so you have the option create the written content yourself and be helped along the way – or – Maelix can provide a complete content creation package allowing you to put your focus elsewhere.
Regardless of which route you decide to go, all written content will be reviewed, edited and optimized with keywords, hyperlinks and call-to-actions to maximize your ROI and website traffic.
Have a clear understanding of the objective, vision and message of your business
Create a content layout, keyword research and strategically place throughout website
Create, review and optimize website content to increase web traffic and ROI
Let your content go to work and make a connection with your target audience